Gen Z’s growing preference for sobriety is reshaping the beverage industry. This trend has propelled Athletic Brewing, America’s largest non-alcoholic beer brand, to double its valuation to $800 million. Discover how this shift is transforming the market in this article.
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In an era where health-conscious choices and mindful consumption are on the rise, alcohol-free beer is carving out a significant niche in the beverage industry. This burgeoning trend is not just a fad but a response to shifting consumer preferences amidst a backdrop of stagnant or declining overall beer consumption. As traditional breweries and new…
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